Klaus Schwab's Willing Executioners, Part 2: Global Communications
Klaus Schwab's Willing Executioners, Part 2: Global Communications
Omnicom, Publicis, Dentsu, WPP, S4 and Martin Sorrell are planning and executing 'The Great Reset'. Read and share >> help us Disrupt Global Tyranny
“Advertising is the rattling of a stick inside a swill bucket.” George Orwell
“Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out…” - David Ogilvy
“If you don’t like what’s being said, change the conversation.” – Don Draper
“Dude, it’s a whole other scene, man and it’s pizzling.” - Shingy
I’ve written extensively about the role of Global Strategy and Management Consulting firms in shaping and executing the World Economic Forum’s ‘Great Reset’.
While these companies are extremely important, they are only part of the story.
In fact there are nearly 1,000 organisations who formally Partner with WEF across 10 different tiers, ranging from Strategic Partner to Unicorn.
This includes 20+ with headquarters here in the UK across media, healthcare, banking, the markets and wider institutions.
Amongst the most prominent are the global advertising and communications networks:
This is a world I’m very familiar with, having spent the first half of my career working in the creative industries (2004-2012) and serving for 5 years as Sales Director for one of the top CEOs in Advertising as we grew and sold an independent design consultancy to EY in 2015.
What do these companies do?
Broadly speaking the work carried out by communications agencies falls into one, or more, of these six categories:
Branding - developing the visual, written and experiential components that form the core of a brand (logo, typography, image style, tone of voice etc).
Advertising - creating branded campaigns to communicate the client’s proposition to a targeted audience.
Media Planning - strategic campaign planning for where advertisements will be placed to most effectively connect with a target audience.
Media Buying - executing strategic plans by purchasing / building required media space and ensuring adverts are properly placed.
Digital Product - designing, building and scaling digital applications. This is predominantly focused on the front-end, e-commerce ‘interaction layer’ and rarely touches on core systems. I’ll expand on this in further articles.
Analytics - Helping clients understand their target audience using a range of quantitative and qualitative measurement tools. Who they are, what they’re doing, how they think, how to sell to them.
Public Relations / PR - shaping the strategic narrative and ‘story’ around the client’s business in the public consciousness via indirect means.
Consulting - advising clients on how to build the above capabilities for themselves. A service area which begins to overlap with management consulting.
It’s a bit more complex than this (but not much) and agency people in particular love to go on at length about how this special version of whatever it might be is completely different and new… Much of this amounts to nothing more than snazzy social media ‘current thing’ platform shifts (hi Threads) delivered by idiots.
Broadly speaking, these 8 bullets capture everything the industry is doing for clients.
For brevity I’ll call the whole thing Advertising.
How does Advertising relate to Consulting?
Advertising and Consulting are both ‘professional services’ where individuals or groups of people act on behalf of clients as external partners, delivering discrete pieces of work for an agreed fee.
The work, however, is very different.
While the consulting firms are analytical and internally-focused, advising on issues like process, finance and technology. The ad agencies are more creative and externally-focused. They tell stories to the market, stimulating demand and communicating the value their clients deliver to customers.
To give you a simple example, a consulting firm might be working with e.g. Guinness to implement a more efficient bottling system:
But an advertising agency will be creating branded communications to stimulate demand for Guinness in the market:
Both firms are external partners working for the same company, for fees against an agreed scope of work. However, the questions they’re answering, the work required to answer them, the generated output of that work and the technical skills, profile and temperament of the individuals required to deliver them are often very different.
Hopefully this simplified example provides a useful shorthand for what’s going on.
Who are the Global Holding Companies?
Like most industries, advertising used to be much more diverse and interesting. Less industrialised and globalised, more craft-based and local. Small firms and individuals carving out their own specific creative niche. Often integrated with something like sign writing, for example.
The past 40 years have seen huge consolidation of these independent creative business into a handful of publicly listed networks, aka the Global Holding Companies, who control huge swathes of the global corporate advertising market. The market has become increasingly globalised and centralised onto platforms controlled by an increasingly small number of people.
The top five largest of these Holding Companies are:
$17.8bn revenue in 2022.
Headquarters: UK (I worked at FITCH, London 2008-10)
Clients include: Nike, Unilever, Burger King
Agencies include: Ogilvy, AKQA, Grey, Wunderman
$14.29bn revenue in 2022.
Headquarters: USA
Clients include: Adidas, McDonalds, Johnson & Johnson
Agencies include: TBWA, BBDO, DDB
$13.5bn revenue in 2022.
Headquarters: France
Clients include: Novartis, Four Seasons, Merck, Google
Agencies include: Saatchi & Saatchi, Publicis Sapient, Leo Burnett
$10.93bn revenue in 2022.
Headquarters: USA
Clients include: American Express, Netflix, Spotify
Agencies include: McCann, Huge, Initiative
$8.23bn revenue in 2022.
Headquarters: South Korea
Clients include: Samsung (Dentsu was established as an ‘in-house’ agency for Samsung, before starting to work with external clients), KFC, FootLocker.
Agencies include: Carat, 360i, Fetch
As highlighted at the start of this post, Omnicom, Publicis and Dentsu are all formal WEF Partners.
This means three out of the top five global advertising networks are funding, shaping and executing plans for a ‘The Great Reset’ which will enslave humanity under a single global fascist superstate.
And wait, there’s more: Mark Read, who is currently Group Chief Executive of WPP (the largest global network on the list) graduated from the WEF Young Global Leader Programme in 2006. So he is also aligned to implementation of this plan.
So that’s four out of five, not three.
And while we’re on the topic of WPP:
What’s Martin Sorrell up to?
If you don’t know, Sir Martin Sorrell is probably the world’s most famous ad man.
As founder of WPP, the world’s largest ad network (the one that Mark Read now runs), Sorrell pioneered the Global Holding Company model that has defined the past four decades in Advertising. And in, many ways, ruined the industry.
He left WPP in 2018 after 33 years due to a series of allegations of personal misconduct, ranging from habitual bullying of junior staff members to paying for prostitutes with company funds.
Remarkably Sorrell never signed a non-compete agreement, and nobody on the WPP board thought it would be wise to ask. So his first move after exit was to raise a bunch of money and launch a direct competitor to his old company.
I’m sure WPP colleagues were ecstatic.
Anyway, Sorrell’s new thing is S4 Capital.
It’s been the talk of Ad-land for the past few years.
Apparently they’ve pioneered a new type of digital agency model that is widely viewed as the future of the industry.
Picked up lots of new clients.
Won lots of awards.
And, drumroll please, they are also a WEF Partner…
Why should we care?
WEF and its representatives are trying to implement a single global fascist state via ‘The Great Reset.’
WEF is using / working with Omnicom, Dentsu, Publicis, S4 Capital and WPP to execute its plans.
Although the vast majority of people have no idea who they are or what they do, these companies manage ‘the narrative’ for most of global corporate across every sector of the economic system.
They are deeply influential in how our society operates.
They direct $10s-of-billions in media spend to favoured ‘mainstream’ platforms.
They perpetuate the Big Tech paradigm by building on their technology, embedding it into their workflows and those of their clients.
They interfere in our cultural conversations…
In some cases they promote outright propaganda: Omnicom, just one example, picked up a £320m COVID Communications contract from UK Government at the tail end of lockdowns in 2021 when the country was supposed to be returning to ‘normal’.
Nothing to see here…
And that’s really just the start of it (e.g. how much has Big Pharma spent with Publicis Health in the past 3 years, I wonder…?)
What can we do?
Three things.
First, share this message as publicly and loudly and widely as possible.
If you’re in London, there are huge numbers of people working in agency land who know who these companies are (and in many cases will even work for them). If that’s you or someone you know then get sharing »
IMPORTANT - DO NOT ATTACK THESE PEOPLE
The vast majority of employees are good people who are unaware of the totality of WEF plans, or what their bosses have signed them up to.
Second, stop buying products from the global brands these companies work with. Basically that means anyone on your TV screen. If their market disappears then the threat disappears. Move your hard earned money elsewhere.
Third, you can support our campaign to Disrupt Global Tyranny. We’re sending tracked letters to senior WEF figures in the UK to create an indelible public record of their knowledge and involvement in this plan. In June we focused on the Consulting firms. Now we’re expanding to a wider set of targets.
Donate now via Donorbox.
Huge thanks to everyone who’s supported so far.
We literally couldn’t do this without you.
Veritas omnia vincit
Love, from London.
Rubin
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